tag:blogger.com,1999:blog-34234038958481798342024-03-19T05:35:40.076-07:00t'Internet PR & Advertising2.0A deviation from the norm. A mish mash of all things PR and Advertising 2.0!Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.comBlogger104125tag:blogger.com,1999:blog-3423403895848179834.post-23673269354615880032014-02-04T15:33:00.001-08:002014-02-04T15:33:49.266-08:00Jaguar 2014 Big Game Commercial - British Villains 'Rendezvous' #GoodToBeBad - Rule Britannia!<br /><br />
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<iframe allowfullscreen="" frameborder="0" height="270" src="//www.youtube.com/embed/2Bls1KKDwmo" width="480"></iframe>Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com0tag:blogger.com,1999:blog-3423403895848179834.post-38582039139283553222013-05-16T06:58:00.001-07:002013-05-16T06:58:08.902-07:00First UK TV AdvertThe first TV commercial broadcast in Britain on 22-Sep-1955.<br />
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Gibbs SR Toothpaste<br />
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<iframe allowfullscreen="" frameborder="0" height="344" src="//www.youtube.com/embed/pKuEwsEiSp8" width="459"></iframe>Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com0tag:blogger.com,1999:blog-3423403895848179834.post-22678643091424466172012-10-11T05:39:00.003-07:002012-10-11T05:40:36.719-07:00Bits from #ComeTo JUMP <i>...OMG a blog post... </i><br />
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I was lucky enough to be able to attend <a href="http://econsultancy.com/uk">Econsultancys</a> JUMP event yesterday. Our new media relations product, <a href="http://lissted.com/">Lissted</a>, was a <a href="http://econsultancy.com/uk/jump/london/sponsors">sponsor</a> of the event.<br />
<br />
I attended a few sessions and these were some of the main findings and take-away tips I thought were worth sharing:<br />
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<a href="http://twitter.com/MattyCurry">@MattyCurry</a> from <a href="http://www.lovehoney.co.uk/">www.lovehoney.co.uk/</a> <i>"How online PR affects online sales"</i><br />
<ul>
<li>For them a print ad with unique coding and a 'soft' pre-watershed TV didn't work at all.</li>
<li>Novelty topical product attracted more customers (who bought other stuff) and lots of coverage in media.</li>
<li>50 shades of grey was an uncontrollable PR opportunity, but they reacted by taking appropriate products with <span class="st"> '<i>jiggle balls</i>' so they appeared on an in-site search. Coined by the phrase <b>'Searchandising'.</b></span></li>
<li><span class="st">Now they now the 50 shades publishing cycle, so can react.</span></li>
<li><span class="st">They only really use social for customer service. </span></li>
</ul>
<br />
<b>Tips:</b><br />
<ul>
<li>Get to know the photo desks at papers, if you can do a quick turnaround it is easy coverage.</li>
<li>Defend PPC places by using sub-brand sites if you know you are about to be searched for a lot.</li>
<li>A good e-commerce page should follow this pattern: Feature ->Recommend->Educate.</li>
</ul>
<cite></cite><br />
<br />
<a href="http://twitter.com/ChrisLaws0n">@ChrisLaws0n</a> ex-Guardian News<i> "Multichannel campaign and customer experience management"</i><br />
<br />
<ul>
<li>Intermediary's are very important, in there case Amazon (Kindle) and iTunes (App store). Treat them with respect. </li>
<li>The average age of Facebook app user is under 20.</li>
<li>Guardian are using Facebook data to tailor content and advertising.</li>
</ul>
<br />
<b>Tips: </b><br />
<ul>
<li>Create something different, don't always try to compete.</li>
<li>Repurposse content (They put their crossword on mobile).</li>
</ul>
<br />
<a href="http://twitter.com/Irishneil">@Irishneil</a> from <a href="http://www.ispymarketing.com/">http://www.ispymarketing.com</a> <i>"Search and Social"</i><br />
<ul>
<li>Social links (Twitter, Facebook, Google+ etc) are natural and not engineered.</li>
<li>Content is King, distribution is Queen. </li>
</ul>
<br />
<b>Tips:</b><br />
<ul>
<li>200+ people in your brand Google + circles get you a free placing on Google search page for your brand name. </li>
<li>Check out H&M on Google +.</li>
<li>Have a Mobile SEO strategy.</li>
</ul>
<a href="http://www.justgiving.com/">http://www.justgiving.com/</a><i> "Social CRM insights"</i><br />
<ul>
<li>F-commerce works, they know their 'canvas app' has brought in £350K</li>
<li>Social sponsorship/sharing added £1 million to donations.</li>
</ul>
<br />
<a href="http://twitter.com/jonnysteel">@jonnysteel </a>from <a href="http://www.clicktale.com/">www.clicktale.com </a><i>"How to give the customers what they want and make money doing it"</i><br />
<ul>
<li>Remember micro conversions. The main conversion may have not been achieved, but perhaps a micro conversion occurred, like: they found info, they shared on social media or they subscribed to a newsletter. </li>
</ul>
<br />
<b>Tip:</b><br />
<ul>
<li>Take away distractions from pages where you want conversions.</li>
</ul>
I also had the pleasure of meeting <a href="http://twitter.com/RyanSommerHQ">@RyanSommerHQ</a> from Econsultancy and <a href="http://twitter.com/Exanimo">@Exanimo</a> from <a href="http://www.fits.me/">www.fits.me/</a>Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com0tag:blogger.com,1999:blog-3423403895848179834.post-77411878317950035592012-01-19T02:27:00.000-08:002012-01-19T02:28:09.196-08:00The Bark Side: 2012 Volkswagen Game Day Commercial TeaserAMAZING!<br /><br /><iframe src="http://www.youtube.com/embed/6ntDYjS0Y3w?rel=0" allowfullscreen="" frameborder="0" height="315" width="560"></iframe>Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com1tag:blogger.com,1999:blog-3423403895848179834.post-65736526388454367332011-11-11T10:05:00.000-08:002011-11-11T10:05:00.100-08:00John Lewis Christmas Advert 2011The Advert that sent twitter wild today from John Lewis - "For gifts you can't wait to give"<br /><br /><iframe src="http://www.youtube.com/embed/pSLOnR1s74o" allowfullscreen="" frameborder="0" height="315" width="560"></iframe>Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com0tag:blogger.com,1999:blog-3423403895848179834.post-29075923526146607812011-11-09T15:51:00.000-08:002011-11-09T15:52:15.558-08:00Ann Summers first ever TV advertAnn Summers first ever TV advert, shown in the TOWIE ad break.<br /><br /><iframe src="http://www.youtube.com/embed/1vn1iKVzzIo" allowfullscreen="" frameborder="0" height="315" width="560"></iframe>Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com0tag:blogger.com,1999:blog-3423403895848179834.post-40282999001407904732011-10-14T10:02:00.000-07:002011-10-14T10:02:00.243-07:00Might as well JUMP<!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> 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priority="37" name="Bibliography"> <w:lsdexception locked="false" priority="39" qformat="true" name="TOC Heading"> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} </style> <![endif]--><span style="font-size:100%;"><span style="font-family: verdana;"></span></span><span style="font-size:85%;"><span style="font-size: 10pt;">I was lucky enough to go to <a href="http://econsultancy.com/uk/events/jump">JUMP 2011</a> </span>on Wednesday, I attended 3 sessions which were all great. Here are a few bits of knowledge passed on by the excellent presentations.<br /></span><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: verdana;"> </p><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: verdana;"><span style="font-size:85%;"><span style="font-size: 10pt;">1) Customer service in the social age, Warren Buckley, Managing Director, Customer Services, BT </span><a href="http://twitter.com/#%21/wazzer_bt"><span style="font-size: 10pt;">@wazzer_bt</span></a><span style="font-size: 10pt;"></span></span></p><span style="font-size:85%;"><span style="font-family: verdana;"> </span></span><ul style="font-family: verdana;" type="disc"><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal;mso-list:l2 level1 lfo1;tab-stops:list 36.0pt"><span style="font-size:85%;"><span style="font-size: 10pt;">BT been using social for 3 years for customer service. </span></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal;mso-list:l2 level1 lfo1;tab-stops:list 36.0pt"><span style="font-size:85%;"><span style="font-size: 10pt;">Started when Mike Skinner (AKA the streets) <a href="http://twitter.com/#%21/skinnermike/statuses/1576982011">tweeted about BT Vision</a>, has since developed into a 25 man social team. 20 of those are Twitter focused on </span><a href="http://twitter.com/#%21/BTCare"><span style="font-size: 10pt;">@BTCare</span></a><span style="font-size: 10pt;">. But, that compares to a 7000 man customer service team who are on the phone!</span></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal;mso-list:l2 level1 lfo1;tab-stops:list 36.0pt"><span style="font-size:85%;"><span style="font-size: 10pt;">Warren convinced CFO of the ROI of social as a customer service channel. </span></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal;mso-list:l2 level1 lfo1;tab-stops:list 36.0pt"><span style="font-size:85%;"><span style="font-size: 10pt;">They have a simple format: Receive complaint> Reply> Resolve> Get thanked</span></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal;mso-list:l2 level1 lfo1;tab-stops:list 36.0pt"><span style="font-size:85%;"><span style="font-size: 10pt;">Social requires real-time response, Warren say 30mins - 1hr.</span></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal;mso-list:l2 level1 lfo1;tab-stops:list 36.0pt"><span style="font-size:85%;"><span style="font-size: 10pt;">They have started a BTCare community forum that pulls in all the social stuff to a central hub. </span></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal;mso-list:l2 level1 lfo1;tab-stops:list 36.0pt"><span style="font-size:85%;"><span style="font-size: 10pt;">His main message was 'Be brave' and keep things internal so you can control it easier, quicker and better</span></span></li></ul><span style="font-size:85%;"><span style="font-family: verdana;"> </span></span><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: verdana;"><span style="font-size:85%;"><span style="font-size: 10pt;">2) Optimising the opt-in opportunity: Email acquisition in a multichannel environment, Nick Fuller, Director of Strategy & Analytics, e-Dialog International</span></span></p><span style="font-size:85%;"><span style="font-family: verdana;"> </span></span><ul style="font-family: verdana;" type="disc"><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal;mso-list:l0 level1 lfo2;tab-stops:list 36.0pt"><span style="font-size:85%;"><span style="font-size: 10pt;">Email still outweighs social for how consumers get messages. </span></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal;mso-list:l0 level1 lfo2;tab-stops:list 36.0pt"><span style="font-size:85%;"><span style="font-size: 10pt;">"Don't use a pull environment to send a push campaign" </span></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal;mso-list:l0 level1 lfo2;tab-stops:list 36.0pt"><span style="font-size:85%;"><span style="font-size: 10pt;">"A ‘like’ is nice but an opt-in is better!"</span></span></li></ul><span style="font-size:85%;"><span style="font-family: verdana;"> </span></span><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: verdana;"><span style="font-size:85%;"><span style="font-size: 10pt;"> </span></span></p><span style="font-size:85%;"><span style="font-family: verdana;"> </span></span><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: verdana;"><span style="font-size:85%;"><span style="font-size: 10pt;">3) Mobile: The final frontier for digital marketing, Kevin Cochrane, VP Marketing, Digital Enterprise (Adobe)</span></span></p><span style="font-size:85%;"><span style="font-family: verdana;"> </span></span><ul style="font-family: verdana;" type="disc"><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal;mso-list:l1 level1 lfo3;tab-stops:list 36.0pt"><span style="font-size:85%;"><span style="font-size: 10pt;">"Think mobile first".</span></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal;mso-list:l1 level1 lfo3;tab-stops:list 36.0pt"><span style="font-size:85%;"><span style="font-size: 10pt;">Today's consumer is a multichannel social consumer.</span></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal;mso-list:l1 level1 lfo3;tab-stops:list 36.0pt"><span style="font-size:85%;"><span style="font-size: 10pt;">Mobile and desktop experiences should be different, as they will be different demographics.</span></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal;mso-list:l1 level1 lfo3;tab-stops:list 36.0pt"><span style="font-size:85%;"><span style="font-size: 10pt;">But there are barriers in mobile web - for example apps need approving by 3rd party (apple etc).</span></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal;mso-list:l1 level1 lfo3;tab-stops:list 36.0pt"><span style="font-size:85%;"><span style="font-size: 10pt;">Geographic targeting is massive, mobile web can be easily utilized for that.</span></span></li></ul><span style="font-size:100%;"><span style="font-family: verdana;"> </span></span><p style="font-family: verdana;" class="MsoNormal"><span style="font-size:100%;"><span style="font-size: 10pt; line-height: 115%;"> </span></span></p><span style="font-size:100%;"><span style="font-family: verdana;"> </span><br />The song that was going around my head all day!<br /><br /><iframe style="font-family: verdana;" src="http://www.youtube.com/embed/wlq0lYB3iSM" allowfullscreen="" frameborder="0" height="315" width="420"></iframe></span>Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com0tag:blogger.com,1999:blog-3423403895848179834.post-16956988873636445072011-09-29T09:54:00.000-07:002011-09-29T09:54:00.171-07:00o2 RWC advert: Wake up call from the England team<iframe src="http://www.youtube.com/embed/bmY3UEB50q4" allowfullscreen="" frameborder="0" height="315" width="560"></iframe>Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com0tag:blogger.com,1999:blog-3423403895848179834.post-53633693395121465822011-09-17T07:38:00.000-07:002011-09-17T07:41:04.979-07:00French Connection - I Am The SuitNew very long advert French Connection UK.<br /><br /><iframe src="http://www.youtube.com/embed/pgvqKHIdDmc" allowfullscreen="" frameborder="0" height="315" width="560"></iframe><br /><br />Music from Chris Brown, Busta Rhymes and Lil Wayne makes you take notice.Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com0tag:blogger.com,1999:blog-3423403895848179834.post-75601793357574660392010-12-11T07:09:00.000-08:002010-12-11T07:09:00.437-08:00Advert of the weekNew Argos Christmas advert. 3 wise men!<br /><br /><object height="385" width="640"><param name="movie" value="http://www.youtube.com/v/cRmVHCUD5As?fs=1&hl=en_GB&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/cRmVHCUD5As?fs=1&hl=en_GB&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="385" width="640"></embed></object>Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com0tag:blogger.com,1999:blog-3423403895848179834.post-78016443082633469422010-12-04T12:36:00.000-08:002010-12-04T12:36:00.354-08:00Advert of the weekLynx are pro's at adverts<br /><br /><object height="385" width="640"><param name="movie" value="http://www.youtube.com/v/6A4aFf5W0bI?fs=1&hl=en_GB&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/6A4aFf5W0bI?fs=1&hl=en_GB&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="385" width="640"></embed></object>Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com0tag:blogger.com,1999:blog-3423403895848179834.post-51900187802427851352010-11-27T12:37:00.000-08:002010-11-27T12:37:00.097-08:00Advert of the monthToo tough to call, so joint honours:<br /><br />John Lewis<br /><object height="385" width="640"><param name="movie" value="http://www.youtube.com/v/mpV-xagkTDU?fs=1&hl=en_GB&rel=0&color1=0x402061&color2=0x9461ca"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/mpV-xagkTDU?fs=1&hl=en_GB&rel=0&color1=0x402061&color2=0x9461ca" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="385" width="640"></embed></object><br /><br />Sainsbury's<br /><object height="385" width="640"><param name="movie" value="http://www.youtube.com/v/6BeDPNJrH9o?fs=1&hl=en_GB&rel=0&color1=0x402061&color2=0x9461ca"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/6BeDPNJrH9o?fs=1&hl=en_GB&rel=0&color1=0x402061&color2=0x9461ca" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="385" width="640"></embed></object>Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com0tag:blogger.com,1999:blog-3423403895848179834.post-39362434778767096122010-11-20T04:07:00.000-08:002010-11-20T04:07:00.606-08:00Advert of the weekThere is only one way to get into a Terry's Chocolate Orange! "Smash it to pieces"<br /><br /><object height="385" width="640"><param name="movie" value="http://www.youtube.com/v/GrIjIlGpfHo?fs=1&hl=en_GB&rel=0&color1=0x402061&color2=0x9461ca"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/GrIjIlGpfHo?fs=1&hl=en_GB&rel=0&color1=0x402061&color2=0x9461ca" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="385" width="640"></embed></object>Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com0tag:blogger.com,1999:blog-3423403895848179834.post-44277671664550728442010-11-13T02:07:00.000-08:002010-11-13T02:07:00.466-08:00Advert of the weekNew Škoda Fabia vRS "Made of meaner stuff ", the follow on from the <a href="http://www.youtube.com/watch?v=Y59fd0rUSio&feature=channel">nice version</a>!<br /><br /><object height="385" width="640"><param name="movie" value="http://www.youtube.com/v/NmZNvGHtMbo?fs=1&hl=en_GB"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/NmZNvGHtMbo?fs=1&hl=en_GB" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="385" width="640"></embed></object>Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com0tag:blogger.com,1999:blog-3423403895848179834.post-22279718293808646062010-11-06T07:43:00.000-07:002010-11-06T07:43:00.256-07:00Advert of the weekAny use of C3PO and R2D2 is good in my books, nice work Currys.<br /><br /><object height="385" width="640"><param name="movie" value="http://www.youtube.com/v/cVjTBHEnj04?fs=1&hl=en_GB&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/cVjTBHEnj04?fs=1&hl=en_GB&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="385" width="640"></embed></object>Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com0tag:blogger.com,1999:blog-3423403895848179834.post-4300903028333092152010-10-30T04:40:00.000-07:002010-10-30T04:40:00.254-07:00Advert of the MonthMcCain Pride & Family TV Ad, though my wife said " what a waste of a good advert"<br /><br /><object height="385" width="640"><param name="movie" value="http://www.youtube.com/v/ZCuuep4JNwU?fs=1&hl=en_GB&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/ZCuuep4JNwU?fs=1&hl=en_GB&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="385" width="640"></embed></object>Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com1tag:blogger.com,1999:blog-3423403895848179834.post-23791889214778851672010-10-24T05:45:00.000-07:002010-10-24T05:45:00.243-07:00Advert of the weekYeo Valley, look out for the Owl!<br /><br /><object height="385" width="640"><param name="movie" value="http://www.youtube.com/v/eOHAUvbuV4o?fs=1&hl=en_GB&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/eOHAUvbuV4o?fs=1&hl=en_GB&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="385" width="640"></embed></object>Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com0tag:blogger.com,1999:blog-3423403895848179834.post-73246542150093246402010-10-17T15:04:00.000-07:002010-10-17T15:05:54.159-07:00Advert of the weekTetley Tea Folk come back! Don't like the tea, like the advert and the tea folk.<br /><br /><object height="385" width="640"><param name="movie" value="http://www.youtube.com/v/9RDEF4H06rc?fs=1&hl=en_GB&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/9RDEF4H06rc?fs=1&hl=en_GB&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="385" width="640"></embed></object>Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com0tag:blogger.com,1999:blog-3423403895848179834.post-43167088146875634842010-03-08T14:10:00.000-08:002010-03-08T14:11:03.870-08:00Homebase<object width="660" height="405"><param name="movie" value="http://www.youtube.com/v/szo1VwqPdhY&hl=en_GB&fs=1&color1=0x3a3a3a&color2=0x999999&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/szo1VwqPdhY&hl=en_GB&fs=1&color1=0x3a3a3a&color2=0x999999&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="660" height="405"></embed></object>Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com0tag:blogger.com,1999:blog-3423403895848179834.post-2797238921453404102009-09-17T12:00:00.000-07:002009-09-17T13:52:11.622-07:00Video advert inside a print title<a href="http://popwatch.ew.com/2009/09/09/entertainment-weekly-video-ad/">Entertainment Weekly</a> in the US has put the first video in a print magazine. The video player includes an advert for Pepsi Max and trailers The Big Bang Theory on CBS.<br /><br />My favourite video on it:<br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/kctpmKZyaFw&hl=en&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/kctpmKZyaFw&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />Hat tip <a href="http://justinreid.posterous.com/video-screens-hit-paper-magazines">Justin Reid</a>, via <a href="http://news.bbc.co.uk/1/hi/technology/8255729.stm">BBC</a>Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com0tag:blogger.com,1999:blog-3423403895848179834.post-36421712308471568662009-09-03T11:41:00.000-07:002009-09-03T11:43:04.070-07:00Online PR is all about CommunityRadio silence broken, we have been busy at RealWire of late!<br /><br /><object width="400" height="230"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=6141912&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=ff9933&fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=6141912&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=ff9933&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="230"></embed></object><p><a href="http://vimeo.com/6141912">Online PR is all about Community</a> from <a href="http://vimeo.com/realwire">RealWire</a> on <a href="http://vimeo.com">Vimeo</a>.</p>Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com0tag:blogger.com,1999:blog-3423403895848179834.post-43452470963261370302009-06-26T13:26:00.001-07:002009-06-26T13:27:20.889-07:00Ultimate RecyclingRetro ad from 1989 is back from Milky Way:<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/ydLs2miJP-c&hl=en&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ydLs2miJP-c&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com0tag:blogger.com,1999:blog-3423403895848179834.post-52781435813714704792009-05-19T11:55:00.000-07:002009-05-19T12:22:02.010-07:00De Ja ViewSo <a href="http://www.sainsburys.co.uk/">Sainsbury's</a> is 140 and <a href="http://www.marksandspencer.com/">Marks & Spencer's</a> is 125...and they both brought us the Avocado?!?!<br /><br />It seems Rainey Kelly Campbell Roalfe/Y&R (M&S) and Abbott Mead Vickers BBDO (Sainsbury's) have all followed in MCBD (Hovis) very large footsteps!<br /><br /><br />Sainsbury's:<br /><!-- BEGIN VISIT4INFO EMBED CODE --><br /><div id="visit4info_72485" style="width:322px;background-color:white;"><a href="http://www.visit4info.com/advert/Something-New-From-Sainsburys-for-140-Years-Grubby-Sainsburys-Store-National/72485?autoplay=true" target="_blank"><img src="http://www.visit4info.com/sitecontent/LG/fullZZZZZZTVN090517090319PDC.jpg" border="0" width="322" alt="Something New From Sainsbury’s for 140 Years Grubby" style="border:0px;margin:0px;padding:0px" /></a></div><div style="background: url('http://www.visit4info.com/images/embed_large_bar.jpg');height:33px;width:323px;"><div style="padding-top:2px;"><p style="margin:0px;"><a href="http://www.visit4info.com/advert/Something-New-From-Sainsburys-for-140-Years-Grubby-Sainsburys-Store-National/72485?autoplay=true" style="font-family:verdana;font-size:11px;color:#000000;text-decoration:none;" target="_blank"><img src="http://www.visit4info.com/images/spacer.gif" width="36" height="30" align="left" alt="" border="0" style="float:left;" /><b>Something New From S..</b><br />Watch the ad...</a></p></div><script src="http://www.visit4info.com/external/embed_ex.cfm?id=72485"></script></div><br /><br /><!-- END VISIT4INFO EMBED CODE --><br /><br />Marks and Spencers:<br /><!-- BEGIN VISIT4INFO EMBED CODE --><br /><div id="visit4info_72692" style="width:322px;background-color:white;"><a href="http://www.visit4info.com/advert/125-Year-Celebrations-from-Marks-Spencer-Marks-Spencer-Stores/72692?autoplay=true" target="_blank"><img src="http://www.visit4info.com/sitecontent/LG/fullZZZZZZTVC090518195713PDC.jpg" border="0" width="322" alt="125 Year Celebrations from Marks & Spencer" style="border:0px;margin:0px;padding:0px" /></a></div><div style="background: url('http://www.visit4info.com/images/embed_large_bar.jpg');height:33px;width:323px;"><div style="padding-top:2px;"><p style="margin:0px;"><a href="http://www.visit4info.com/advert/125-Year-Celebrations-from-Marks-Spencer-Marks-Spencer-Stores/72692?autoplay=true" style="font-family:verdana;font-size:11px;color:#000000;text-decoration:none;" target="_blank"><img src="http://www.visit4info.com/images/spacer.gif" width="36" height="30" align="left" alt="" border="0" style="float:left;" /><b>125 Year Celebration..</b><br />Watch the ad...</a></p></div><script src="http://www.visit4info.com/external/embed_ex.cfm?id=72692"></script></div><br /><br /><!-- END VISIT4INFO EMBED CODE --><br /><br /><br /><br />Amazing Hovis advert from 2008:<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/Gq8Hp3wgr98&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/Gq8Hp3wgr98&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com0tag:blogger.com,1999:blog-3423403895848179834.post-773709964192823392009-05-14T13:28:00.000-07:002009-05-14T13:37:43.887-07:001 out of 1So you make pressure cleaners, not the most exciting products...<br /><br />But you celebrating 25 years in business, so you make an advert:<br /><br /><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/NSieD0jmuI4&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/NSieD0jmuI4&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><br />I give <span id="SPELLING_ERROR_0" class="blsp-spelling-error">Kärcher</span> the thumbs up - 1 advert, 1 successful one! In the same mould as <a href="http://www.youtube.com/watch?v=hKoB0MHVBvM">Coke and <span id="SPELLING_ERROR_1" class="blsp-spelling-error">Mentos</span></a>.Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com1tag:blogger.com,1999:blog-3423403895848179834.post-74466615333588866702009-03-24T13:36:00.000-07:002009-03-24T13:47:26.807-07:00Everyone loves magical TrevorI heard <a href="http://search.twitter.com/search?q=118+247+magical+trevor">through the grapevine</a> that the new 118 247 advert is to the theme of Magical Trevor, the legendary <a href="http://www.weebls-stuff.com/toons/magical+trevor/">Weebls stuff creation</a>.<br /><br />Magical Trevor makes an appearance at the table waiting for curry:<br /><br /><object height="295" width="480"><param name="movie" value="http://www.youtube.com/v/8Z4BlpFk0lU&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/8Z4BlpFk0lU&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object><br /><br />Here is Magical Trevor in all his glory:<br /><br /><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/oRtrqhVe3Ao&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/oRtrqhVe3Ao&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />It has only taken 5 years for him to get on the big screen and 10,873,559 views on Weebls-stuff website!Gileshttp://www.blogger.com/profile/15279169884169702703noreply@blogger.com2