2nd Annual Media Content World Summit, London

Last Thursday I went to the 2nd Annual Media Content World Summit in London, run by Joseph De Villiers at TechnoSummits. I tried my best to live tweet!

Opening keynotes were by the very entertaining Rory Sutherland from Ogilvy, setting the scene with comedy and in-depth knowledge of digital advertising practice. Rory commented on 'Realtime' - preventing issues with information (E.G Radio's having roadwork updates), that advertisers are spending the proportionally the same as when there was less media channels and gave a case study for customer engagement using Fizzback as an example.

The industry review was provided by ACT (Association of commercial television) - Official research has discovered that mobile TV has been slow to pick up.

The first panel was "VOD and IPTV: Show me the money" among the panelist was Richard Gale from Playboy TV UK. A fellow Twitterer!
Notable comments:
- Playboy closing DVD division to sell direct in digital
- 'Portability' - highlighted well by Slingbox
- OnDemand replacing scheduling and Personalisation
- Content quality
- Tracking - VOD and IPTV allows for tracking

Geir Bjorndal from Conax then spoke on the future of digital media.
- Protecting revenues for content providers
- Encrypting content

The final part I went to was Jon Snow interviewing Pete Bazalgette a very interesting interview called "Straight Talking" about monetisation of digital media, summary:
- This is an age of disruption
- Gaming and gambling are generating revenues
- Where will the BBC raise funds?
- ITV advertising down 17%, Five down 30% and Channel4 down 11%
- Hulu will overtake YouTubes revenue in 2009
- Privacy, Piracy, Personalisation and Phorm
- Penny make pounds make lots of pounds!
- The Kangaroo saga
- Product placement on UK TV (currently illegal)
- Behavioural advertising (regulations and backlash)
- Traditional media are dinosaurs
- Jon Snow blogs!
- Digital Britain, how the governments short term will mean much wont be implemented

Twitter, Polls, PR and Tea

So it looks like I am not alone on the sugar in tea front. Using Twitter, I setup a twtpoll for ask the UK PR twitter community about whether they have sugar in tea! Here are the results:

I am usually pretty healthy, but tea is my bad habit. Probably 3-10 cups a day, depending on where I am etc. So that is 3-10 tea spoons of sugar (not to mention the caffeine). Time for a change me thinks...so I am going to try cut sugar and maybe tea in general is favour of a glass of water...wish me luck.

Spotify

Through Twitter I have heard of Spotify, a free programme for streaming music. After a simple download you can search and listen to a huge amount of music, about 90% of my searches have ended in success (Obviously you need an Internet connection). Spotify has numerous licences so many artist are covered!






You can then create playlists and share them with your friends. Jed shared his Electro mix earlier, and here is my Rock through the ages playlist.

Basically it is pretty awesome!

Oxford Twestival

I went along to Oxford Twestival #oxtwestival last night at The Cape of Good Hope pub on Magdalen round about. Organised by @Jake, @colinmercer and @sylwiapresley.

I chipped in my donation to try and help raise the $1 million for Charity:Water that this Twitter organised meet-up is trying to achieve.

Scott Harrison, Founder of charity: water - Thanks the Twestival:

If you want to help this worthy cause, then donate via: http://twestival.com/

We had entertainment from the Funky Llamas, who were fantastic.

A little video clip from the night:

Well organised, good fun and a good cause. Well done to all at Twestival for sorting this, especially a very busy Jaz Cummins!