And the video is... "Avril Lavigne - Girlfriend"! Not the "Evolution of Dance"!!!!!!!!!!!!!
More on the 'cheat' here.
I can't embed it as it states "Embedding disabled by request", here is the link though - http://www.youtube.com/watch?v=cQ25-glGRzI
Evolution of Dance deserves a play...
Ged has tagged me on the latest meme to find inspirational communicators. So far names include; Steve Jobs, Muhammed Ali , Big Winston, Banksy and Wadds Grandad!
I thought I would take the literal route and go for the big 3; Telephone, Internet and Email.
Alexander Graham Bell for beating Elisha Gray to the patent office and starting the ball rolling for long distance (not initially mind) voice communications.
Sir Tim Berners-Lee the man behind the WWW, might not have been the same if it wasn't royalty-free!
'The Email' it actually pre-dates the Internet by 25 years! Now a staple of most of our lives, I have at least 4 email addresses!
On a personal note I would got with two teachers; Andy Corcoran, my inspirational advertising professor from Uni and Mr D'Angelo - I have never seen someone with such a passion for Maths!
I am going to tag Robin, Paul and a very quiet Daljit
You might have missed it as it isn't very eye-catching, but the inside page of last weeks PRWeek had this advert "Why it's time for a new kind of communications" for the Ledbury Group.
Well if worked on me! I read it from start to finish, maybe long copy ads work in the PR realm? It basically goes through how Ledbury are Thought Leadership advocates. "All businesses should aim to be Thought Leaders and market leaders" how true, as Ledbury say the two are interlinked.
PRWeek does have some interesting advertising...I will give it that! A clever idea for Ledbury to bypass the irony of advertising like everyone else!
Over to some thought leaders:
One for Chris Reed here...spotted on five news of all places! Redhedd.com a social network for gingers!
Love the intro:
"Welcome to Redhedd.com, a new community devoted to cheerleading a beautiful noble rarified and dying breed.
Red headed or even just bearded? Enemy of the sun? "Freckleface" when you were a wee'n? Spend more on suncreen than you do on shampoo? Or maybe you're one of the "others" but just can't seem to squelch your undying affection for the copper-topped. Well then join up! Membership is free and the redhead love is overflowing."
Apparently red heads are dying out so they need to breed together to survive. It got some coverage on MTV Canada from their redhead presenter:
Wadds has started the 2007 'A year in PR' reviewing session, he was followed swiftly by Ged. As a newbie to PR and only touching one specific part of the genre (online) I will do a micro version!
(1) Most important development in social media
webitpr's Social Media News Release?
...it has got to be the development of Facebook.
(2) Biggest disappointment
MySpace's response to FaceBook - Maybe that will change soon!
(3) High
Cadbury's Gorilla and the Wonderbra follow up!
(4) Low
Limited in depth responses at the NMK Beers and Innovation event (Great event otherwise)
(5) Biggest cock up (in 2007 in general)
Steve McClaren - Joke list here...
(6) Predictions for 2008
Social networks being banned at work and home for steeling peoples lives...and some faddy sites/tools that will simply bob above the water and then sink without a trace. Plus more personalised and targeted advertising in 2.0 ways.
(7) Next big thing?
More and more specific social networks such as vbmaNETWORK and meandmybicycle.
(8) Most important tech development
'Mobility' the ease of going online wherever/whenever - nicely advertised here by Vodafone.
Some great Advertising methods from the year to date:
Handvertising, Shadow(vertising), On Police Cars, In 'the can', On Toast and Using Hills.
Over to Daljit and Dom for their thoughts.
Happy Christmas: A great Christmasy advert to end the year:
The ladies' bras, the ladies' bras, the ladies' knickers and the ladies' bras!
Another music PR stunt today. But, this time it's the mother of all girl groups the Spice girls. They have signed a £5 million deal with US lingerie firm Victoria's Secret which means that the forthcoming 'Greatest Hits' album will be initial only be sold through Victoria's Secret stores across the US from November the 13th.
There have been so many changes in the music industry recently, Madonna and Nine Inch Nails to name a few more since Radiohead, Prince and the Charlatans, it seems that you need a novel promotion idea or big hitting PR to sell albums! What ever next? Lets see some more 2.0 ideas people.
So girls, can we expect a bit more of this (I hope not!):
Radiohead have announced that you can choose how much you pay for there next album, this comes after they split from EMI a while back. They will directly pocket any money that they make - apparently you can pick from between 0-99 quid!
You can visit the page for the new album "In Rainbows" and pre-order the download or discbox now. (Available on the 10th).
With a huge worldwide fan base and die hard fans maybe only Radiohead can get away with this distribution method? Time will tell...maybe we will see Thom Yorke at Eurovision when he needs to pay the bills?
Prince and more recently the Charlatans started the trend, I say bring on the free stuff!
Hell of a PR stunt, amazing way of doing it...Radiohead I salute you.
Going with a related song today - In my top ten of all time:
You might have seen my recent post about bluetooth that said "Lincoln let me down, bring on the bright lights of a real city!" in my hunt for a bluetooth advert.
Last night I was optimistic about receiving an advert in London. I was at the Y Design Awards with work (webitpr) in the Royal Festival Hall in the Southbank Centre. We were at the event as sponsors, and Adam even got to present an award!
Couple of snap shots from the camera phone:
I had my bluetooth armed and ready (in fact I have had it on the last week now), Emily reminded me to keep checking it.
The Royal festival hall seemed like a suitable place to be transmitting a bluetooth advert. The whole building would be covered by a 100m transmission radius, and the Y Design Award is for digital design! But alas no joy...
We made our way back to Kings cross (often above ground) but still nothing! I have to admit i had forgotten about my bluetooth by the time we got to Kings cross. While we were waiting for the train I felt a buzz from my phone, thinking it was a text I calmly got my phone out to see. Bluetooth file: 'Transvision'! Bare in mind this was 11.20 and our train left at 11.30 - spooky timing or what! (I have to admit i was a bit excited - sad I know)
Here is the advert from the brilliant o2 (well done on using the bluetooth technology 02):
I think we deserve as absolute classic advert to finish on today - beat this:
With almost as big facebook following as Spiderpig, the Cadburys Gorilla is pretty cool. (Or is that an unshaven Phil Collins?). PRWeek had the advert up for 'Hit or Miss', they went for the same outcome I would have = HIT!!! Apparently it is linked into the sponsorship of the 7km 'Great Gorilla Run' on 22nd September, I would have liked it anyway...
There is a fantastic piece of in depth discussion relating to the advert on 'altogether digital', it goes into what brands are having to do to make an advert stand out in a crowd.
The moment you have all been waiting for:
What better place to start than with facebook! I am a facebook fan, perfect for keeping in contact with friends (especially those that are abroad), setting up events and wasting time...Fair enough facebook has security flaws and so does Myspace, but I have found a 2.0 'friend'/marketer making the most of it all - Tom.
I am 'friends' with Tom, but so are 1312 others! That makes a mockery of the 198 friends I have. He is an event manager for Londonparties.co.uk and his facebook is an extension of his work. I get regular updates on 'events' @ Chinawhite and so do the 1312 others. With 34 yes' and 74 maybes I guess that's not a bad return for his guest list.
Good use of technology Tom, not quite sure on your choice of recipients (IE me!)...
"Most table bookings normally have a minimum spend of around £500 - £1000" See you there?!?!
Great advert from across the pond:
