One of the main features of the BBC is that is funded by the British public and licence fee payers, IE there are no adverts. So of the 1 million people from the UK that tuned in, and the 400'000 that kept watching until 2am (Thanks to Radio1 for that stat) the advertising was some what void.
Apparently 90 million Americans go to the toilet at half time too, so the $2.7 million to spend on a 30 second ad" doesnt look so wisely spent now!
So what happend in the online world, here are two of the best atricles I have read:
Advertising age
Searchviews
This is may favourite from the ads that i have seen:
Showing posts with label stats. Show all posts
Showing posts with label stats. Show all posts
Monday, 4 February 2008
BBC and Super Bowl don't mix
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