The Bark Side: 2012 Volkswagen Game Day Commercial Teaser

AMAZING!

BBC and Super Bowl don't mix

One of the main features of the BBC is that is funded by the British public and licence fee payers, IE there are no adverts. So of the 1 million people from the UK that tuned in, and the 400'000 that kept watching until 2am (Thanks to Radio1 for that stat) the advertising was some what void.

Apparently 90 million Americans go to the toilet at half time too, so the $2.7 million to spend on a 30 second ad" doesnt look so wisely spent now!

So what happend in the online world, here are two of the best atricles I have read:
Advertising age
Searchviews

This is may favourite from the ads that i have seen:

Super Bowl Sunday

Today's news might be dominated by Ryanair and them sticking two fingers us at the ASA but Sunday is Super Bowl XLII - New York Giants Vs New England Patriots in Arizona.

What does the mean? The most expensive ad space of the year. "$2.7 million to spend on a 30 second ad"

There is loads of noise about this, check out some here, here, here, here and here.

I haven't got my head fully around the use of Twitter yet, but lots of people will "Twitter the ads live",

Lets hope the Giants are well enough to play. Not that I will be watching at stupid o'clock GMT!

Here is a Video from Firebrand about the Super Bowl advertising slot, thanks to Rohit for the link: