With almost as big facebook following as Spiderpig, the Cadburys Gorilla is pretty cool. (Or is that an unshaven Phil Collins?). PRWeek had the advert up for 'Hit or Miss', they went for the same outcome I would have = HIT!!! Apparently it is linked into the sponsorship of the 7km 'Great Gorilla Run' on 22nd September, I would have liked it anyway...
There is a fantastic piece of in depth discussion relating to the advert on 'altogether digital', it goes into what brands are having to do to make an advert stand out in a crowd.
The moment you have all been waiting for:
Friday, 14 September 2007
A glass and a half full of joy?
Posted by Giles at 11:40
Labels: Facebook, PR, Sponsorship, TV Advert
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