Football fever

Good luck to England tomorrow, do they have 11 fit players?

Spotted this piece on Brand Republic about Fulham and their sponsor LG electronics. (They have sponsorship on static in-stadia hoarding, LED screens and primary shirt sponsorship)LG has commissioned Comperio Research to evaluate the the sponsorship of Fulhan for the next 3 years.

From Comperio's website:
Comperio’s research agenda will be to measure the extent to which the sponsorship programme has influenced:

Brand perceptions and positioning Brand awareness Product range awareness Brand image Brand consumption

Something that interests me and I even wrote my dissertation on! I will be keeping a close eye on this, and keeping everyone up to date.

If only they were UK citizens...

A glass and a half full of joy?

With almost as big facebook following as Spiderpig, the Cadburys Gorilla is pretty cool. (Or is that an unshaven Phil Collins?). PRWeek had the advert up for 'Hit or Miss', they went for the same outcome I would have = HIT!!! Apparently it is linked into the sponsorship of the 7km 'Great Gorilla Run' on 22nd September, I would have liked it anyway...

There is a fantastic piece of in depth discussion relating to the advert on 'altogether digital', it goes into what brands are having to do to make an advert stand out in a crowd.

The moment you have all been waiting for:

It's in the game

Spotted an interesting story on mad.co.uk about In-game advertising the other day.

Research has shown that 87 per cent of gamers remember integrated brand messages in computer games, demonstrating the opportunities for marketers.

it went onto say:

...a recent UK survey that found 82 per cent of nine to 19-year-olds have at least one games console and 70 per cent play computer games online.

This was followed up by an article today on 'gi' about another poll of gamers:

Overall, of those respondents who said they had seen adverts in a game, 64 per cent reported that they felt positively towards the brand.

Now just to find who plays what and you have a willing audience!

Some games have implemented product placement for along time. The Fifa series has had realistic stadiums since I can remember, and the advertising hoarding has tended to be game manufactures and sponsors. But this has started to change with the obvious attraction of this ever growing new medium for advertisers.

Spotted these brands at a real game before?










They even manage to get adverts in games that you would expect like Splinter Cell, subtle 'ey?












This links nicely to a Social Media Release that Coke created earlier in the year for a Second Life competition called Virtual Thirst. Check out the YouTube page for some of the entries - hmmm more advertising for coke. They certainly don't need any more brand recognition, even in the most remote parts of the world I have seen Coke imprinted on the landscape.
















I need a new PC so I can have a go on Second Life!!!

I'm confused...I am I in the real world or the World of Warcraft:

England beat Germany...

...with the amount of UK Advertisers on hoarding: 4-0! (+1 for Denmark)

Clutching at straws I know, but we are useless! Quick footie rant - we lost, we didn't play that well, we underachieved, Germany put out a weak side, Carrick was useless, Robinson is fat, Hanson/Shearer and Wright are wrong we didn't need to play well - we needed to win!

Back to the Advertising: Umbro continued to advertise their 'onelove' brand with Umbro.com digi-banners, to show it's "100% dedicated to football in all its forms". Nicely leading to the SX boots that hit you on the Umbro homepage (Gold studs?). More and more brands are giving out direct web links at every opportunity, looks like Vodafone have hit the nail on the head with a fantastic advert about mobile Internet - we can access the Internet whenever we want!

Nationwide introduced a cool initiative 'Sponsored by you' , where 6 members of the crowd get their name on the hoarding. I spotted "Joy Vickers" (Geek I know), better than watching England miss a hat full. The 'Blog: Add A Player' bit is very bare...where is David Healy on the list? See if you can beat my 9 out of 10 on the quiz too. Not the worlds best website but still got some good content.

A bit of a classic for you today...yes I am old enough to remember it!