Good things come to those who wait

Emily at work spotted this advert courtesy of anotherflaminblog another classic from Guinness created by Abbott Mead Vickers.BBDO. Digital.



The advert was directed by Nicolai Fuglsig of Sony Bravia bouncing balls fame


Here are some great 'Facts and figures' from the Dail Mail article:

• The advert was shot on location in a remote side village called Iruya, in the Salta region of northern Argentina, with a population of around 1,000 people.
• The cast is made up of locals from the village and surrounding area, none of whom had ever appeared in front of a camera before.
• The tipping scenes were created by world record breaking domino tipping experts, Domino Domain.
• Setting the domino's on the table from the start of the advert took a team of three experts two days, but took just 14 seconds to topple.
• Toppling items included: 6,000 dominoes, 10,000 books, 400 tyres, 75 mirrors, 50 fridges, 45 wardrobes and 6 cars.
• 24 hours of footage was captured.
• The car toppling sequence was successfully shot in just one take.


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