Video advert inside a print title

Entertainment Weekly in the US has put the first video in a print magazine. The video player includes an advert for Pepsi Max and trailers The Big Bang Theory on CBS.

My favourite video on it:


Hat tip Justin Reid, via BBC

De Ja View

So Sainsbury's is 140 and Marks & Spencer's is 125...and they both brought us the Avocado?!?!

It seems Rainey Kelly Campbell Roalfe/Y&R (M&S) and Abbott Mead Vickers BBDO (Sainsbury's) have all followed in MCBD (Hovis) very large footsteps!


Sainsbury's:

Something New From S..
Watch the ad...

Marks and Spencers:

125 Year Celebration..
Watch the ad...

Amazing Hovis advert from 2008:

Everyone loves magical Trevor

I heard through the grapevine that the new 118 247 advert is to the theme of Magical Trevor, the legendary Weebls stuff creation.

Magical Trevor makes an appearance at the table waiting for curry:



Here is Magical Trevor in all his glory:



It has only taken 5 years for him to get on the big screen and 10,873,559 views on Weebls-stuff website!

Currys not so good offer

Currys Christmas: So the advert says get a £10 voucher when you buy a camera, ipod, sat nav or camcorder. You can even give it to someone you love this Christmas...

...so, what about the small print? Well it wasn't so small:

Redeemable from the 4th-24th of December!

Hmm, not much good opening that on Christmas day...FAIL.

It really is all about Online

You might have seen Autotraders current TV advert, it ends with this caption:



What comes first? 'Online', it is like Autotrader are ranking the different mediums on screen. Also they have included mobile this might be in part to the recent iPhone advert that shows someone doing price comparisons on the go.

The print publication began in 1977 so pre-dates the Internet, and now has net sales of 251,252* and readership of 1,376,754* and is well known brand and publication. But, according to ABC* between 1-31 March 2007 autotrader.co.uk had 525,954,855 page impressions, 70,605,394 searches and 8,006,910 individual users! (Those advertising spaces on Autotrader.co.uk must command a few quid!) So no wonder they are driving people online...

* from BRAD online

It also brings back that age old argument in many disciplines...measurement. Due to the nature of the beast online is easier to measure, so in turn easier to charge more for advertising! It really is all about MONEY...

Everyone masticates...

Richmond council is missing a trick if you ask me. These boards stuck to lampposts do a great job collecting gum, but why not sell the space for "consumer-generated street graffiti". Adidas have done it and the council could made some cash!

Advertising for PR

You might have missed it as it isn't very eye-catching, but the inside page of last weeks PRWeek had this advert "Why it's time for a new kind of communications" for the Ledbury Group.



Well if worked on me! I read it from start to finish, maybe long copy ads work in the PR realm? It basically goes through how Ledbury are Thought Leadership advocates. "All businesses should aim to be Thought Leaders and market leaders" how true, as Ledbury say the two are interlinked.

PRWeek does have some interesting advertising...I will give it that! A clever idea for Ledbury to bypass the irony of advertising like everyone else!

Over to some thought leaders:

Blyk

The joys of being 24...it means that I am young enough to sign up to Blyk. If you want to know more about Blyk then read Blyk Watch on SMSTextNews.

I have my SIM card now I need to wait for it to become active...soon I hope! Then bring on the adverts and the free texts and calls. Wooop

Super Bowl Sunday

Today's news might be dominated by Ryanair and them sticking two fingers us at the ASA but Sunday is Super Bowl XLII - New York Giants Vs New England Patriots in Arizona.

What does the mean? The most expensive ad space of the year. "$2.7 million to spend on a 30 second ad"

There is loads of noise about this, check out some here, here, here, here and here.

I haven't got my head fully around the use of Twitter yet, but lots of people will "Twitter the ads live",

Lets hope the Giants are well enough to play. Not that I will be watching at stupid o'clock GMT!

Here is a Video from Firebrand about the Super Bowl advertising slot, thanks to Rohit for the link:

A bit of playground fun

I have to admit this made me laugh...chants on the playground, jumpers for goalposts:

A year in PR

Wadds has started the 2007 'A year in PR' reviewing session, he was followed swiftly by Ged. As a newbie to PR and only touching one specific part of the genre (online) I will do a micro version!

(1) Most important development in social media
webitpr's Social Media News Release?...it has got to be the development of Facebook.

(2) Biggest disappointment
MySpace's response to FaceBook - Maybe that will change soon!

(3) High
Cadbury's Gorilla and the Wonderbra follow up!

(4) Low
Limited in depth responses at the NMK Beers and Innovation event (Great event otherwise)

(5) Biggest cock up (in 2007 in general)
Steve McClaren - Joke list here...

(6) Predictions for 2008
Social networks being banned at work and home for steeling peoples lives...and some faddy sites/tools that will simply bob above the water and then sink without a trace. Plus more personalised and targeted advertising in 2.0 ways.

(7) Next big thing?
More and more specific social networks such as vbmaNETWORK and meandmybicycle.

(8) Most important tech development
'Mobility' the ease of going online wherever/whenever - nicely advertised here by Vodafone.

Some great Advertising methods from the year to date:
Handvertising, Shadow(vertising), On Police Cars, In 'the can', On Toast and Using Hills.

Over to Daljit and Dom for their thoughts.

Happy Christmas: A great Christmasy advert to end the year:

Is that a gun in your pocket...

...or are you just pleased to serve and protect me.


















Just saw this on Top Gear, an unfortunate piece of bus advertising by Hampshire police. If you still haven't spotted it check out where the exhaust pipe is...no that's not his trunction!

Good things come to those who wait

Emily at work spotted this advert courtesy of anotherflaminblog another classic from Guinness created by Abbott Mead Vickers.BBDO. Digital.



The advert was directed by Nicolai Fuglsig of Sony Bravia bouncing balls fame


Here are some great 'Facts and figures' from the Dail Mail article:

• The advert was shot on location in a remote side village called Iruya, in the Salta region of northern Argentina, with a population of around 1,000 people.
• The cast is made up of locals from the village and surrounding area, none of whom had ever appeared in front of a camera before.
• The tipping scenes were created by world record breaking domino tipping experts, Domino Domain.
• Setting the domino's on the table from the start of the advert took a team of three experts two days, but took just 14 seconds to topple.
• Toppling items included: 6,000 dominoes, 10,000 books, 400 tyres, 75 mirrors, 50 fridges, 45 wardrobes and 6 cars.
• 24 hours of footage was captured.
• The car toppling sequence was successfully shot in just one take.


Don't forget:

ITS CHRISTMAS!

October 15th 2007, 8.16am (BST) Channel 4...my first spot of a consumer Christmas advert!

Disneyland resort Paris trying get school kids to bug their parents before work and book up for this Christmas.

Here it is in all its glory - http://visit4info.com/preview-flash.cfm?vm=0&type=3&adid=50705

Lets be honest, it doesn't come near the classic Coca Cola advert:

Football fever

Good luck to England tomorrow, do they have 11 fit players?

Spotted this piece on Brand Republic about Fulham and their sponsor LG electronics. (They have sponsorship on static in-stadia hoarding, LED screens and primary shirt sponsorship)LG has commissioned Comperio Research to evaluate the the sponsorship of Fulhan for the next 3 years.

From Comperio's website:
Comperio’s research agenda will be to measure the extent to which the sponsorship programme has influenced:

Brand perceptions and positioning Brand awareness Product range awareness Brand image Brand consumption

Something that interests me and I even wrote my dissertation on! I will be keeping a close eye on this, and keeping everyone up to date.

If only they were UK citizens...

Couldn't help myself...

Toyota has got a great advert doing the viral rounds. It made me laugh so much I had to put it up.

I'm not a World of Warcraft player, but thanks to Hollie (at work) I already know about the Leroy Jenkins saga.

It is even pretty funny without even knowing about that so take a look:

Football.com

As I mentioned in a previous post "More and more brands are giving out direct web links at every opportunity", this was the case in the half time adverts of tonight champions league game on ITV. Nikefootball.com have launched a new series of adverts to accompany their fancy new site and 'T90' gear, plus they have got the Dirty Sanchez boys on board to feature in the "Put it where you want it tour" where "precision meets punishment" the adverts feature Rooney, Malouda, Frings and Gattuso trying to prove who is most accurate in their T90 lasers.

Good follow up to the cage series of adverts from a few years back. But what did those adverts advertise? Answers on a postcard.

You can see Rooney's efforts on target better via Youtube:

England beat Germany...

...with the amount of UK Advertisers on hoarding: 4-0! (+1 for Denmark)

Clutching at straws I know, but we are useless! Quick footie rant - we lost, we didn't play that well, we underachieved, Germany put out a weak side, Carrick was useless, Robinson is fat, Hanson/Shearer and Wright are wrong we didn't need to play well - we needed to win!

Back to the Advertising: Umbro continued to advertise their 'onelove' brand with Umbro.com digi-banners, to show it's "100% dedicated to football in all its forms". Nicely leading to the SX boots that hit you on the Umbro homepage (Gold studs?). More and more brands are giving out direct web links at every opportunity, looks like Vodafone have hit the nail on the head with a fantastic advert about mobile Internet - we can access the Internet whenever we want!

Nationwide introduced a cool initiative 'Sponsored by you' , where 6 members of the crowd get their name on the hoarding. I spotted "Joy Vickers" (Geek I know), better than watching England miss a hat full. The 'Blog: Add A Player' bit is very bare...where is David Healy on the list? See if you can beat my 9 out of 10 on the quiz too. Not the worlds best website but still got some good content.

A bit of a classic for you today...yes I am old enough to remember it!