Richmond council is missing a trick if you ask me. These boards stuck to lampposts do a great job collecting gum, but why not sell the space for "consumer-generated street graffiti". Adidas have done it and the council could made some cash!
Wednesday, 26 March 2008
Everyone masticates...
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That Adidas campaign is awesome but just for the backlash when people realise that their creativity has been co-opted by sportswear fatcats lining their own pockets. It's already happening online, it can only be a matter of time until its replicated offline too.
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