You might have missed it as it isn't very eye-catching, but the inside page of last weeks PRWeek had this advert "Why it's time for a new kind of communications" for the Ledbury Group.
Well if worked on me! I read it from start to finish, maybe long copy ads work in the PR realm? It basically goes through how Ledbury are Thought Leadership advocates. "All businesses should aim to be Thought Leaders and market leaders" how true, as Ledbury say the two are interlinked.
PRWeek does have some interesting advertising...I will give it that! A clever idea for Ledbury to bypass the irony of advertising like everyone else!
Over to some thought leaders:
Sunday, 2 March 2008
Advertising for PR
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