Jaguar 2014 Big Game Commercial - British Villains 'Rendezvous'

#GoodToBeBad - Rule Britannia!

First UK TV Advert

The first TV commercial broadcast in Britain on 22-Sep-1955.

Gibbs SR Toothpaste

Bits from #ComeTo JUMP

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The Bark Side: 2012 Volkswagen Game Day Commercial Teaser

AMAZING!

John Lewis Christmas Advert 2011

The Advert that sent twitter wild today from John Lewis - "For gifts you can't wait to give"

Ann Summers first ever TV advert

Ann Summers first ever TV advert, shown in the TOWIE ad break.

Might as well JUMP

I was lucky enough to go to JUMP 2011 on Wednesday, I attended 3 sessions which were all great. Here are a few bits of knowledge passed on by the excellent presentations.

1) Customer service in the social age, Warren Buckley, Managing Director, Customer Services, BT @wazzer_bt

• BT been using social for 3 years for customer service.
• Started when Mike Skinner (AKA the streets) tweeted about BT Vision, has since developed into a 25 man social team. 20 of those are Twitter focused on @BTCare. But, that compares to a 7000 man customer service team who are on the phone!
• Warren convinced CFO of the ROI of social as a customer service channel.
• They have a simple format: Receive complaint> Reply> Resolve> Get thanked
• Social requires real-time response, Warren say 30mins - 1hr.
• They have started a BTCare community forum that pulls in all the social stuff to a central hub.
• His main message was 'Be brave' and keep things internal so you can control it easier, quicker and better

2) Optimising the opt-in opportunity: Email acquisition in a multichannel environment, Nick Fuller, Director of Strategy & Analytics, e-Dialog International

• Email still outweighs social for how consumers get messages.
• "Don't use a pull environment to send a push campaign"
• "A ‘like’ is nice but an opt-in is better!"

3) Mobile: The final frontier for digital marketing, Kevin Cochrane, VP Marketing, Digital Enterprise (Adobe)

• "Think mobile first".
• Today's consumer is a multichannel social consumer.
• Mobile and desktop experiences should be different, as they will be different demographics.
• But there are barriers in mobile web - for example apps need approving by 3rd party (apple etc).
• Geographic targeting is massive, mobile web can be easily utilized for that.

The song that was going around my head all day!

o2 RWC advert: Wake up call from the England team

French Connection - I Am The Suit

New very long advert French Connection UK.



Music from Chris Brown, Busta Rhymes and Lil Wayne makes you take notice.

Advert of the week

New Argos Christmas advert. 3 wise men!

Advert of the week

Lynx are pro's at adverts

Advert of the month

Too tough to call, so joint honours:

John Lewis


Sainsbury's

Advert of the week

There is only one way to get into a Terry's Chocolate Orange! "Smash it to pieces"

Advert of the week

New Škoda Fabia vRS "Made of meaner stuff ", the follow on from the nice version!

Advert of the week

Any use of C3PO and R2D2 is good in my books, nice work Currys.

Advert of the Month

McCain Pride & Family TV Ad, though my wife said " what a waste of a good advert"

Advert of the week

Yeo Valley, look out for the Owl!

Advert of the week

Tetley Tea Folk come back! Don't like the tea, like the advert and the tea folk.

Homebase

Video advert inside a print title

Entertainment Weekly in the US has put the first video in a print magazine. The video player includes an advert for Pepsi Max and trailers The Big Bang Theory on CBS.

My favourite video on it:


Hat tip Justin Reid, via BBC