French Connection - I Am The Suit

New very long advert French Connection UK.



Music from Chris Brown, Busta Rhymes and Lil Wayne makes you take notice.

Link love to Wario

This is everywhere, but is worth a look!
http://www.youtube.com/experiencewii

YouTube video hits 100 million views!

And the video is... "Avril Lavigne - Girlfriend"! Not the "Evolution of Dance"!!!!!!!!!!!!!

More on the 'cheat' here.

I can't embed it as it states "Embedding disabled by request", here is the link though - http://www.youtube.com/watch?v=cQ25-glGRzI

Evolution of Dance deserves a play...

It just deserves to be seen...

Well done EA sports, awesome:

1 Million views in 2 days...wow

Have you ever met Fred? He is a YouTube sensation, his latest video has got over 1 million views in 2 days = Wow.

His channel, www.youtube.com/user/Fred, has:
Subscribers: 429,688
Channel Views: 10,529,653

There is a commercial investor behind the man (boy - Lucas Cruikshank - 14!), a IM wireless device called Zipit. Guessing they are pretty chuffed with the total of 77 million viewers of all of the Fred videos!

More info:
"Lucas has also scored a five-figure sponsorship deal with the makers of a wireless messaging device called Zipit - so he's augmenting his virtual fame with some real cash."

The Zipit device doesn't get featured in the last 2 video's and neither does Fred's Zipit web link - www.fredonzipit.com. So maybe it has gone a bit pear shaped?

Personal favourite:

Piggy backing

Saw this advert on TV today from Berocca that piggy backs on the YouTube success of the famous 'OK GO' music video. (Which has had 32 million views!)

Berocca:


OK GO:


What's the betting on someone trying to use the 'Evolution of dance' for a future advert...

"The Power"

No this isn't a blog post about darts, and Phil Taylor. But, the shear influence that YouTube has, check out these stats from 19/11/2007 at 23:24pm:

Most viewed video of all time - Views: 65,158,919 - http://www.youtube.com/watch?v=dMH0bHeiRNg

Most linked proper* video of all time - Links: 4,013,639 - http://www.youtube.com/watch?v=KPOOWvP_dd8

Most commented on video of all time - Comments: 230,489 -http://www.youtube.com/watch?v=2wPglHZQf-0

*Some spam type videos have more links

Mind blowing numbers, funny how a Google maps video is the most linked video...the power of Google?

One video/story generating 230,489 comments shows what impact the social media can have and how the public can have their say. (New comments are being added as I write this). A real tool in online communication.

As this is a topical news video and nothing to do with PR perhaps the Wonderbra Cadburys spoof is a better example - http://www.youtube.com/results?search_query=wonderbra+cadbury&search=Search

21 different related videos, over 400'000+ views, 200+ comments and even I have linked to it, all in 1 week! Amazing use of Internet video for guerrilla marketing (The advert wont be used on TV).


I will leave you with the highest ranked 'advert' video: