London baby

You might have seen my recent post about bluetooth that said "Lincoln let me down, bring on the bright lights of a real city!" in my hunt for a bluetooth advert.

Last night I was optimistic about receiving an advert in London. I was at the Y Design Awards with work (webitpr) in the Royal Festival Hall in the Southbank Centre. We were at the event as sponsors, and Adam even got to present an award!

Couple of snap shots from the camera phone:





























I had my bluetooth armed and ready (in fact I have had it on the last week now), Emily reminded me to keep checking it.

The Royal festival hall seemed like a suitable place to be transmitting a bluetooth advert. The whole building would be covered by a 100m transmission radius, and the Y Design Award is for digital design! But alas no joy...

We made our way back to Kings cross (often above ground) but still nothing! I have to admit i had forgotten about my bluetooth by the time we got to Kings cross. While we were waiting for the train I felt a buzz from my phone, thinking it was a text I calmly got my phone out to see. Bluetooth file: 'Transvision'! Bare in mind this was 11.20 and our train left at 11.30 - spooky timing or what! (I have to admit i was a bit excited - sad I know)

Here is the advert from the brilliant o2 (well done on using the bluetooth technology 02):



I think we deserve as absolute classic advert to finish on today - beat this:

Blue2ooth

My second bluetooth advertising post in a few days, big thanks to Bluepod media CEO, Stefan Hohmann for getting in touch!

The content that you can get across is pretty amazing, obviously the phone you have will have some say in what you can receive - check out this video for the Genesis 'turn it on again' tour.



Remember this is an 'opt in' service, so you can say 'No'. This helps the advertiser as they know who receive the content and who turned it down.

The 100m radius is large enough, especially in an enclosed area like a cinema. Unless you are like Asafa Powell in the cinema or you have a crappy old handset get that bluetooth on and enjoy your mobile and then advertising!

Going to London tomorrow, bluetooth is switched on and ready to rock 'n' roll. Lincoln let me down, bring on the bright lights of a real city!

This would be good to get on your iPhone:

*K810i*

Spotted a cool advertising tool today thanks to Brand Republic. Bluepod has launched a bluetooth marketing network in some UK cinema's. (Vue and Cineworld).

"Bluepod Media has developed hardware that can communicate with Bluetooth-enabled handsets over a radius of 100m"

This is the type of advert you might receive:









I am going to have to go to sunny Scunthorpe to see if they have it at Vue...Trek!

I will be seeing how much bluetooth advertising is going on by leaving my bluetooth on all the time. (I am usually afraid that a drunk person in a pub will send me a picture of their dog...stranger things have happened!) I don't have high hopes for Lincoln, maybe London can make me proud on Tuesday.




Another classic - Levis know how to advertise!