It really is all about Online

You might have seen Autotraders current TV advert, it ends with this caption:



What comes first? 'Online', it is like Autotrader are ranking the different mediums on screen. Also they have included mobile this might be in part to the recent iPhone advert that shows someone doing price comparisons on the go.

The print publication began in 1977 so pre-dates the Internet, and now has net sales of 251,252* and readership of 1,376,754* and is well known brand and publication. But, according to ABC* between 1-31 March 2007 autotrader.co.uk had 525,954,855 page impressions, 70,605,394 searches and 8,006,910 individual users! (Those advertising spaces on Autotrader.co.uk must command a few quid!) So no wonder they are driving people online...

* from BRAD online

It also brings back that age old argument in many disciplines...measurement. Due to the nature of the beast online is easier to measure, so in turn easier to charge more for advertising! It really is all about MONEY...

Going deeper underground

A development on a previous post, CBS Outdoor have announced a new development in the underground world. They are testing a cross-track projection system (XTP) at Euston at the moment.

The HD moving image advertising should be in place at the start of 2008! You can run, but you cant hide...

I like the idea as; you can never hear anyway, travelling is boring and it isn't some tatty old poster. I wonder what happens when the train comes? Could be annoying if you are interested in what is being advertised!

On another note check out this advertising..."the ads will be about five acres each"! - Mahooosive

Advert of the moment, spotted it on altogether digital and on New Media Curious already: