ITS CHRISTMAS!

October 15th 2007, 8.16am (BST) Channel 4...my first spot of a consumer Christmas advert!

Disneyland resort Paris trying get school kids to bug their parents before work and book up for this Christmas.

Here it is in all its glory - http://visit4info.com/preview-flash.cfm?vm=0&type=3&adid=50705

Lets be honest, it doesn't come near the classic Coca Cola advert:

Football fever

Good luck to England tomorrow, do they have 11 fit players?

Spotted this piece on Brand Republic about Fulham and their sponsor LG electronics. (They have sponsorship on static in-stadia hoarding, LED screens and primary shirt sponsorship)LG has commissioned Comperio Research to evaluate the the sponsorship of Fulhan for the next 3 years.

From Comperio's website:
Comperio’s research agenda will be to measure the extent to which the sponsorship programme has influenced:

Brand perceptions and positioning Brand awareness Product range awareness Brand image Brand consumption

Something that interests me and I even wrote my dissertation on! I will be keeping a close eye on this, and keeping everyone up to date.

If only they were UK citizens...

Couldn't help myself...

Toyota has got a great advert doing the viral rounds. It made me laugh so much I had to put it up.

I'm not a World of Warcraft player, but thanks to Hollie (at work) I already know about the Leroy Jenkins saga.

It is even pretty funny without even knowing about that so take a look:

Going deeper underground

A development on a previous post, CBS Outdoor have announced a new development in the underground world. They are testing a cross-track projection system (XTP) at Euston at the moment.

The HD moving image advertising should be in place at the start of 2008! You can run, but you cant hide...

I like the idea as; you can never hear anyway, travelling is boring and it isn't some tatty old poster. I wonder what happens when the train comes? Could be annoying if you are interested in what is being advertised!

On another note check out this advertising..."the ads will be about five acres each"! - Mahooosive

Advert of the moment, spotted it on altogether digital and on New Media Curious already: