So Sainsbury's is 140 and Marks & Spencer's is 125...and they both brought us the Avocado?!?!
It seems Rainey Kelly Campbell Roalfe/Y&R (M&S) and Abbott Mead Vickers BBDO (Sainsbury's) have all followed in MCBD (Hovis) very large footsteps!
Marks and Spencers:
Amazing Hovis advert from 2008: