Friday, 11 November 2011

John Lewis Christmas Advert 2011

The Advert that sent twitter wild today from John Lewis - "For gifts you can't wait to give"

Wednesday, 9 November 2011

Ann Summers first ever TV advert

Ann Summers first ever TV advert, shown in the TOWIE ad break.

Friday, 14 October 2011

Might as well JUMP

I was lucky enough to go to JUMP 2011 on Wednesday, I attended 3 sessions which were all great. Here are a few bits of knowledge passed on by the excellent presentations.

1) Customer service in the social age, Warren Buckley, Managing Director, Customer Services, BT @wazzer_bt

  • BT been using social for 3 years for customer service.
  • Started when Mike Skinner (AKA the streets) tweeted about BT Vision, has since developed into a 25 man social team. 20 of those are Twitter focused on @BTCare. But, that compares to a 7000 man customer service team who are on the phone!
  • Warren convinced CFO of the ROI of social as a customer service channel.
  • They have a simple format: Receive complaint> Reply> Resolve> Get thanked
  • Social requires real-time response, Warren say 30mins - 1hr.
  • They have started a BTCare community forum that pulls in all the social stuff to a central hub.
  • His main message was 'Be brave' and keep things internal so you can control it easier, quicker and better

2) Optimising the opt-in opportunity: Email acquisition in a multichannel environment, Nick Fuller, Director of Strategy & Analytics, e-Dialog International

  • Email still outweighs social for how consumers get messages.
  • "Don't use a pull environment to send a push campaign"
  • "A ‘like’ is nice but an opt-in is better!"

3) Mobile: The final frontier for digital marketing, Kevin Cochrane, VP Marketing, Digital Enterprise (Adobe)

  • "Think mobile first".
  • Today's consumer is a multichannel social consumer.
  • Mobile and desktop experiences should be different, as they will be different demographics.
  • But there are barriers in mobile web - for example apps need approving by 3rd party (apple etc).
  • Geographic targeting is massive, mobile web can be easily utilized for that.

The song that was going around my head all day!

Thursday, 29 September 2011

Saturday, 17 September 2011

French Connection - I Am The Suit

New very long advert French Connection UK.

Music from Chris Brown, Busta Rhymes and Lil Wayne makes you take notice.