Wednesday, 17 October 2007

Spice up your underwear?

The ladies' bras, the ladies' bras, the ladies' knickers and the ladies' bras!

Another music PR stunt today. But, this time it's the mother of all girl groups the Spice girls. They have signed a £5 million deal with US lingerie firm Victoria's Secret which means that the forthcoming 'Greatest Hits' album will be initial only be sold through Victoria's Secret stores across the US from November the 13th.

There have been so many changes in the music industry recently, Madonna and Nine Inch Nails to name a few more since Radiohead, Prince and the Charlatans, it seems that you need a novel promotion idea or big hitting PR to sell albums! What ever next? Lets see some more 2.0 ideas people.

So girls, can we expect a bit more of this (I hope not!):

Monday, 15 October 2007


October 15th 2007, 8.16am (BST) Channel first spot of a consumer Christmas advert!

Disneyland resort Paris trying get school kids to bug their parents before work and book up for this Christmas.

Here it is in all its glory -

Lets be honest, it doesn't come near the classic Coca Cola advert:

Friday, 12 October 2007

Football fever

Good luck to England tomorrow, do they have 11 fit players?

Spotted this piece on Brand Republic about Fulham and their sponsor LG electronics. (They have sponsorship on static in-stadia hoarding, LED screens and primary shirt sponsorship)LG has commissioned Comperio Research to evaluate the the sponsorship of Fulhan for the next 3 years.

From Comperio's website:
Comperio’s research agenda will be to measure the extent to which the sponsorship programme has influenced:

  • Brand perceptions and positioning
  • Brand awareness
  • Product range awareness
  • Brand image
  • Brand consumption

  • Something that interests me and I even wrote my dissertation on! I will be keeping a close eye on this, and keeping everyone up to date.

    If only they were UK citizens...

    Tuesday, 9 October 2007

    Couldn't help myself...

    Toyota has got a great advert doing the viral rounds. It made me laugh so much I had to put it up.

    I'm not a World of Warcraft player, but thanks to Hollie (at work) I already know about the Leroy Jenkins saga.

    It is even pretty funny without even knowing about that so take a look:

    Monday, 8 October 2007

    Going deeper underground

    A development on a previous post, CBS Outdoor have announced a new development in the underground world. They are testing a cross-track projection system (XTP) at Euston at the moment.

    The HD moving image advertising should be in place at the start of 2008! You can run, but you cant hide...

    I like the idea as; you can never hear anyway, travelling is boring and it isn't some tatty old poster. I wonder what happens when the train comes? Could be annoying if you are interested in what is being advertised!

    On another note check out this advertising..."the ads will be about five acres each"! - Mahooosive

    Advert of the moment, spotted it on altogether digital and on New Media Curious already:

    Tuesday, 2 October 2007

    Are Radiohead leaving themselves 'High and Dry'?

    Radiohead have announced that you can choose how much you pay for there next album, this comes after they split from EMI a while back. They will directly pocket any money that they make - apparently you can pick from between 0-99 quid!

    You can visit the page for the new album "In Rainbows" and pre-order the download or discbox now. (Available on the 10th).

    With a huge worldwide fan base and die hard fans maybe only Radiohead can get away with this distribution method? Time will tell...maybe we will see Thom Yorke at Eurovision when he needs to pay the bills?

    Prince and more recently the Charlatans started the trend, I say bring on the free stuff!

    Hell of a PR stunt, amazing way of doing it...Radiohead I salute you.

    Going with a related song today - In my top ten of all time: