Thursday, 29 November 2007

Viral works!

I am trying hard to get people to talk to me about PR within Facebook, no success yet. But viral marketing got a big thumbs up today!

"McCain Foods' first viral ad has been viewed by more than 100,000 people in 124 countries in its first week"

The McCain Potato parade is the viral ad to reach this impressive number, add another 1 to that I think it's great.

Happy birthday Stephen for tomorrow!

See for yourself:

Wednesday, 21 November 2007

Can Facebook work for PR?

One of the main questions asked at last nights NMK event was:

"Can you show me an example of where a planned Facebook campaign has worked for an online PR ?"

Yesterday NMA announce that Kylie's new album 'X' will be available to download first (today) on Nokia's music store before the general release. This ties in nicely with the Facebook application kylierobotics.

Application description:

Send your Friends your favourite Kylie Robotic or even create your own! You can either look through the archives of Kylie robotics based on her different outfits over the years or send the new album 'X' Kylie to your friends.

The campaign is being handled by Parlophone, and follows Kylie's launch of her own social network Kylie is busy online!

The application currently only has 883 daily active users (1 is now me)! Some way behind Wispa, HSBC and Cadburys Gorilla groups. But maybe an application is the way to go? - More interactive?

Definitely one to keep an eye on!

Better finish with a Kylie advert:

Monday, 19 November 2007

"The Power"

No this isn't a blog post about darts, and Phil Taylor. But, the shear influence that YouTube has, check out these stats from 19/11/2007 at 23:24pm:

Most viewed video of all time -
Views: 65,158,919 -

Most linked proper* video of all time -
Links: 4,013,639 -

Most commented on video of all time - Comments: 230,489 -

*Some spam type videos have more links

Mind blowing numbers, funny how a Google maps video is the most linked video...the power of Google?

One video/story generating
230,489 comments shows what impact the social media can have and how the public can have their say. (New comments are being added as I write this). A real tool in online communication.

As this is a topical news video and nothing to do with PR perhaps the Wonderbra Cadburys spoof is a better example -

21 different related videos, over 400'000+ views, 200+ comments and even I have linked to it, all in 1 week! Amazing use of Internet video for
guerrilla marketing (The advert wont be used on TV).

I will leave you with the highest ranked 'advert' video:

Saturday, 17 November 2007

Hammer of the gods

Saw this on the old Viralmonitor, to promote Led Zeppelin's new album the "The Mothership" are helping Led fans to take over the net and do what they call "Zeppelise the net".

Check out under attack to the sound of the immigrant song!

You can visit the campaign blog here, cool little application and online PR stunt...what site do you want to Zeppelise?

After Pudsey's version of this last night, here is a better spoof:

Sunday, 11 November 2007

Is that a gun in your pocket...

...or are you just pleased to serve and protect me.

Just saw this on Top Gear, an unfortunate piece of bus advertising by Hampshire police. If you still haven't spotted it check out where the exhaust pipe that's not his trunction!

Thursday, 8 November 2007

Good things come to those who wait

Emily at work spotted this advert courtesy of anotherflaminblog another classic from Guinness created by Abbott Mead Vickers.BBDO. Digital.

The advert was directed by Nicolai Fuglsig of Sony Bravia bouncing balls fame

Here are some great 'Facts and figures' from the Dail Mail article:

• The advert was shot on location in a remote side village called Iruya, in the Salta region of northern Argentina, with a population of around 1,000 people.
• The cast is made up of locals from the village and surrounding area, none of whom had ever appeared in front of a camera before.
• The tipping scenes were created by world record breaking domino tipping experts, Domino Domain.
• Setting the domino's on the table from the start of the advert took a team of three experts two days, but took just 14 seconds to topple.
• Toppling items included: 6,000 dominoes, 10,000 books, 400 tyres, 75 mirrors, 50 fridges, 45 wardrobes and 6 cars.
• 24 hours of footage was captured.
• The car toppling sequence was successfully shot in just one take.

Don't forget:
Children in Need 2007

Saturday, 3 November 2007

Computer problems!

After going on Holiday WC 22nd October, I came home to computer problems = Lack of blogging!

Bear with me! Here is something to keep you going:

Best advert on TV at the moment Sony Walkman project you can see it here -

Almost on par with: