One of the main questions asked at last nights NMK event was:
"Can you show me an example of where a planned Facebook campaign has worked for an online PR ?"
Yesterday NMA announce that Kylie's new album 'X' will be available to download first (today) on Nokia's music store before the general release. This ties in nicely with the Facebook application kylierobotics.
- Send your Friends your favourite Kylie Robotic or even create your own! You can either look through the archives of Kylie robotics based on her different outfits over the years or send the new album 'X' Kylie to your friends.
The campaign is being handled by Parlophone, and follows Kylie's launch of her own social network http://www.blogger.com/www.KylieKonnect.com. Kylie is busy online!
The application currently only has 883 daily active users (1 is now me)! Some way behind Wispa, HSBC and Cadburys Gorilla groups. But maybe an application is the way to go? - More interactive?
Definitely one to keep an eye on!
Better finish with a Kylie advert: