Tuesday, 29 January 2008

Super Bowl Sunday

Today's news might be dominated by Ryanair and them sticking two fingers us at the ASA but Sunday is Super Bowl XLII - New York Giants Vs New England Patriots in Arizona.

What does the mean? The most expensive ad space of the year. "$2.7 million to spend on a 30 second ad"

There is loads of noise about this, check out some here, here, here, here and here.

I haven't got my head fully around the use of Twitter yet, but lots of people will "Twitter the ads live",

Lets hope the Giants are well enough to play. Not that I will be watching at stupid o'clock GMT!

Here is a Video from Firebrand about the Super Bowl advertising slot, thanks to Rohit for the link:

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